This growing mountain of data, however, would not be of much use was it not for the advanced machine learning algorithms, specifically artificial neural networks (ANN) for “deep learning” and related methods, that are now available for analyzing this data.
Most of the personal information that web-based software companies gather today is based on our voluntarily submitting our data-mostly by yielding to convoluted and mostly inscrutable “end-user license agreements” (EULAs). What we not yet have on a large-scale, but what many device and software companies are now actively developing, are consumer-directed wearable devices for recording and uploading our brain activity, mostly based on electroencephalography (EEG).
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